Become a 2020 Merchant

The A Christmas Affair 2020 team is proud to announce an exciting reinvention of the annual, iconic holiday event. After analysis of current directions from local and state authorities, and keeping the safety of our volunteers, merchants and guests in mind, A Christmas Affair: Felicidad will be a fully virtual event and marketplace.

One of our top priorities is to support you—our merchant partners—to help connect you with the loyal customers our event attracts each year. We will keep you updated as we finalize more details, and we’re currently identifying some exciting new opportunities to reach our audiences.

If you are interested in being a part of this reimagined, virtual event, please reach out to our merchant team at

Please join us in sharing Felicidad November 18-22, 2020.