The Junior League of Austin Takes Over Famed El Arroyo Sign

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El Arroyo Sign

What could possibly be better than chips, queso, and margaritas?

How about providing a growing child with a new pair of shoes, healthy food to fill their tummies, or multiple coats for kids this holiday season?

As part of its promotion for the annual holiday market A Christmas Affair, The Junior League of Austin (JLA) took over the famed sign at local Austin Tex-Mex restaurant El Arroyo. The iconic sign serves as an Austin landmark, with passing commuters and over 600,000 Instagram followers eager to read its daily messages on the corner of West 5th Street.


Coats For Kids, Jeep For You

Coats for KidsA Christmas Affair is the League’s largest fundraiser, raising about $1 million annually for its signature programs—Food In Tummies, Kids In Cool Shoes, and Coats for Kids—and the more than 20 non-profit organizations that the League partners with annually.

In addition to raising funds through the holiday market, JLA is raffling off a brand-new 2022 Jeep Grand Cherokee Limited from Nyle Maxwell Family of Dealerships.


Buy Your ACA Raffle Tickets

The El Arroyo sign’s message is clear: Buy your A Christmas Affair Jeep raffle ticket to support JLA’s signature programs and directly give back to the Austin community.

Be sure to also check out the other raffle items, including a Louis Vuitton Neverfull GM tote, 1-carat diamond earrings from Benold’s Jewelers, or a $10,000 Shopping Spree to Korman Fine Jewelry—and don’t forget to purchase your Market Day tickets to shop at the Palmer Events Center from Nov. 17–20, 2022.


A Christmas Affair Raffle



Photo of Krystin Gresham

About the Writer: Krystin Gresham serves as the 2022–2023 LeagueLines Editor. Krystin has lived in Austin for 9 years and is a fifth-year member of The Junior League of Austin. She’s enjoyed serving children in Del Valle ISD through Food In Tummies, volunteering with our community partner ZACH Theatre, and building friendships during her time in the League. Krystin works in marketing and loves traveling with her husband, playing golf, and connecting with other ladies in the Austin community.